💰

ARR

Annual Recurring Revenue

The total revenue (i.e. money you receive) each year from subscribers (customers who are signed up to continue to pay next year as well). The money might be collected daily, weekly, monthly, quarterly or yearly. Not to be confused with "Accounting Rate of Return", or "Average Rate of Return" which are both concerned with ROI. See also: What pirates say: Arr! and Monthly Recurring Revenue.

← API B2B → ↑ Glossary


My book "Choose Your First Product" is available now.

It gives you 4 easy steps to find and validate a humble product idea.

Learn more.