Call to Action The part of a lead page (or any page) that asks the visitor to perform an action. It's easily spotted as it is usually the only button on the screen that is glowing and which chases the mouse around. It might say something like "Sign up for our intriguing newsletter" or "Buy my damn product right now!"

← CRAP CTR → ↑ Glossary



Pssst. Want to be notified when the book is ready? It's written for people just like you.

I won't send you spam. You can unsubscribe at any time. This will be fun.