Call to Action
The part of a lead page (or any page) that asks the visitor to perform an action. It's easily spotted as it is usually the only button on the screen that is glowing and which chases the mouse around. It might say something like "Sign up for our intriguing newsletter" or "Buy my damn product right now!"
My book "Choose Your First Product" is available now.
It gives you 4 easy steps to find and validate a humble product idea.