You want to make a digital product (a website, an app, a book, or a course)
But you need a good idea.
I don't mean an idea that will make a billion dollars. No honest book will claim that. You want an idea that will get you 10 real customers. And with it, a whole wealth of experience.
When you find and verify the right idea, marketing becomes easy. People will want to buy what you create.
And so we introduce the T-O-A-D. Look at that glorious mascot!
TOAD is a four-step process—a framework—that leads you to many good product ideas.
I'm a programmer, so I make frameworks incessantly. I didn't invent any of these steps. The best frameworks are extracted from real life. So it is with the TOAD. I'm a digital bee-keeper, bringing you honey.
We start with Target market: exploring 3 practical ways to choose your natural market.
Next, we have 3 ways to locate Obstacles, or problems, that prevent your Target market from progressing.
We build a rough prototype to overcome the obstacle. This is far less than a “Minimum Viable Product.”
Finally, we explore 3 ways to verify true Demand for the Answer you've provided.
Build true confidence
When you do the necessary research up front, you can proceed with confidence.
Not that ←↑ phoney, loud kind of confidence; not false bravado. But the quiet kind of determined confidence, where you know you're working from a solid foundation with a realistic grasp on your odds of success.
Will Be Available in four flavors