Infinite Pit of Eternal Procrastination
For example: instead of just writing the code, you decide to create a library, or worse a framework, or worst a platform.
Every tiny aspect of your business can be expanded in an infinite number of fractal dimensions to create endless new and amazing ways to procrastinate. Instead of using someone else's (free and powerful) analytics platform you can write your own analytics package. And so on. For Every Detail.
My book "Choose Your First Product" is available now.
It gives you 4 easy steps to find and validate a humble product idea.