A thought exercise: the
null product is a fully realized product, but with no features. The amount of effort to produce a
null product will vary greatly depending on the platform it targets, the regulations it must conform to, and the experience of the creator. The effort to produce a
null product is the minimum bound of the investment of your product's potential ROI.
If you need to learn a whole new language, or work with an emerging platform, then the cost of the
null product is much higher.
My book "Choose Your First Product" is available now.
It gives you 4 easy steps to find and validate a humble product idea.