null product

A thought exercise: the null product is a fully realized product, but with no features. The amount of effort to produce a null product will vary greatly depending on the platform it targets, the regulations it must conform to, and the experience of the creator. The effort to produce a null product is the minimum bound of the investment of your product's potential ROI.

If you need to learn a whole new language, or work with an emerging platform, then the cost of the null product is much higher.

← NPV Opportunity Cost → ↑ Glossary

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It gives you 4 easy steps to find and validate a humble product idea.

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