Another name for a small business that you conduct outside of your main job. Your main job might be for "the man" or a large company, and unconnected to your passions and your ambitions.
The side-hustle is strongly connected to your true self. Your personal dreams, your values and everything you alone can bring to the world.
My book "Choose Your First Product" is available now.
It gives you 4 easy steps to find and validate a humble product idea.