Another name for a small business that you conduct outside of your main job. Your main job might be for "the man" or a large company, and unconnected to your passions and your ambitions.
The side-hustle is strongly connected to your true self. Your personal dreams, your values and everything you alone can bring to the world.
See also: Micro-Saas, Solo SaaS, Micro ISV, Indie, Hobby
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It gives you 4 easy steps to find and validate a humble product idea.