How Toby Downton Used Twitter to Perform Hyper-Focused Marketing for his book "Solarversia"
Salespeople love to be sold to. I've been researching 'marketing' so hard now that I've begun to "enjoy" being marketed to. It's a very strange experience.
I recently saw a piece of "guerilla" social-media marketing that I thought was pretty impressive.
I tweeted something about the Sci-Fi book I'm reading, "Ready Player One":
Loving "Ready Player One" (SF novel). A movie of it would be very fun.
— Leon Bambrick (@secretGeek) June 13, 2015And later I received a tweet from a complete stranger, Toby Downton.
@secretGeek Hey Leon, I've written a book similar to RPO, would you like a free digital copy when it's released? http://t.co/olbvahkjp4
— Toby Downton (@tobydownton) June 14, 2015I was confused at first, because the reply wasn't linked to my tweet (it wasn't technically a reply) and I didn't know what "RPO" meant ("Ready Player One") -- but as soon as I worked it out, I was interested.
Yes, as a fan of the book Ready Player One I am also willing to be directly marketed to by authors of similar books!
Looking at Toby's timeline, he's sent that exact tweet hundreds of times, to pretty much anyone who has mentioned "Ready Player One". I'm not sure what tool he's used to help with his direct marketing campaign, but I definitely wish him the best, and will be reading his book soon. (After I write and ask him what tool he's used)
My book "Choose Your First Product" is available now.
It gives you 4 easy steps to find and validate a humble product idea.