Unique Value Proposition
What is the one thing that makes your product worth buying, over a competitor? Is it a feature, is it the quality, is it your reputation, is it the way you make your customer feel, is it that you're the fastest, the cheapest, the loudest, the smallest, the brightest, the newest, the most ethical, the most cut-throat, the most efficient, the most down-to-earth, the warmest, the coldest, the longest, the shortest, the softest or simply the best.
Once you know your UVP, make it clear in all your marketing materials. It is the main part of your elevator pitch.
Sometimes referred to as a USP (Unique Selling Proposition)
My book "Choose Your First Product" is available now.
It gives you 4 easy steps to find and validate a humble product idea.