Using content (e.g. written articles, video tutorials, "Ebombs", drip-fed email series) as a source of traffic for a business.
You may write a lot of content, that covers every topic in your niche, or a smaller amount of high-quality content that you promote heavily, hoping to build authority.
Often guided by analytics, and possibly informed by A/B testing. This is an example of Inbound-Marketing.
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