9 Modern Rules of SEO
Here's a summary of the best modern SEO rules.
Good SEO is more and more about common sense and having a good site.
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Don't use tricks, even if you get away with it today you will be caught eventually
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Make good content that serves people's needs.
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Use the keywords you are targeting, but don't 'stuff it' full of keywords, you can use varied phrasing of the same topic too. Research LSI (Latent Semantic Indexing)*
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Make your site fast. If it's slow, people will bounce, Google will notice and assume it doesn't help users.
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Make your site easy to read on mobile too. At least 40% of visits are mobile. Give mobile visitors a great experience.
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Meta tags: if you don't want the search engine to choose the snippet it displays in a SERP*, you can provide a suggested snippet in a meta tag, maximum 160 characters, e.g.
<meta type='description' content='Summary of modern SEO rules: avoid tricks, use keywords and variations (i.e. LSI), good titles and meta descriptions; make it fast, mobile-friendly and secure.' /> -
Title: should be relevant, and unique (please not same title for every page of site, and don't prefix the title with the site name)
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You want other people to link to you, particularly 'authorities'. Nurture good relationships with the people behind such sites.
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Make sure to use google search console (formerly 'webmaster tools') and google analytics. Look for penalties and warnings.
Bonus rule:
- Soon: insist on
https. Today, insist on https for any page that has an input or textbox.
Related terms:
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